Pulse Blog

May the Lunar New Year bring you Prosperity Good Health and Success!

Thank you for your support and wishing you and your families a Happy Chinese New Year!

Kuala Lumpur, Malaysia, January 10, 2012 – Pulse Group PLC recently polled n=130 CEO’s across corporate Malaysia in a study aimed at gauging the economic outlook from a corporate perspective. The study found that a majority (76%) predicted that the Malaysian economy was going to be challenging, while a larger group predicted that the global economic situation was going to be bleaker (85%).

Bob Chua, CEO of Asia’s leading digital research agency commented ‘the results are not surprising, coming out of quite a volatile year while entering a new year of similar prolonged uncertainties. While Malaysia looks slightly more bullish, CEO’s are still nervous about any potential shocks’.

About Pulse Group PLC
Pulse Group PLC is Asia’s leading Digital Research Agency. Its full-service capabilities encompass brand related insights, measurement, sentiment analysis and Consumer 2.0 across Asia-Pacific. It also manages one of the most established Asian Online panels www.planet-pulse.com – an online community of survey respondents throughout Asia-Pacific and Middle East. Please visit Pulse Group PLC www.pulse-group.com for more information.

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SHEIKH ZAIN AL-HUSSEIN, HEAD OF MARKETING
TELEPHONE: +6 (03) 2167 6666
EMAIL: sheikh.zain@pulse-group.com

Discover Asia’s Leading Digital Research Agency right here, right now at info@pulse-group.com

We Sincerely appreciate you continuous support throughout the year. Thank you and Happy New Year!

Dear Friends – Yet another wonderful year is about to come to an end. It is hard to believe how fast the year has flown by, although nice to finally come up to smell the roses, and prepare for a good break.

As we wind down for 2011, we would like to thank all of you for your wonderful support, and continued relationships with our group around the world. In true PULSE style, we have continued to move at break-neck speed, introducing new services and a wealth of talent throughout our network. We look forward to continuing that journey with you throughout 2012…and beyond.

As we all head out in different directions for the year end, we would like to wish you and your families a ‘Wonderful Holiday Season’, and look forward to seeing you back in action in 2012.

Happy New Year!
From all of us at Pulse Group PLC

Singapore, 7 Dec, 2011 – Pulse Group PLC has re-appointed Wiryadi Hamidon to take the lead in propelling the digital research agency towards greater success in the Singapore market. He will head client development and government liaisons from Pulse’s Singapore offices.

Wiryadi brings with him over 10 years of extensive experience across multiple sectors and disciplines, mainly in Asia, from government agencies to small and large multinationals. As a researcher, he has been responsible for both small and large project teams, and for growing and maintaining long term relationships with local and regional clients.

Bob Chua, CEO of Pulse commented “It’s nice to have Yadi return to us at Pulse after his short sabbatical. We appreciate the fresh insights his experience will bring to our Singapore business, as well as to our Pulse clients across the board. Yadi truly understands how to turn data into insights, which is our core philosophy.”

Prior to joining Pulse Group PLC, Wiryadi was a management work redesign consultant at a Singapore government-linked organisation, developing strategic research frameworks such as an employee customer satisfaction survey index and an employee motivation index. A graduate in Marketing & Organisation Behaviour, he started his market research career with Consumer Probe Singapore where he honed his skills in both qualitative and quantitative research.

About Pulse Group PLC
Pulse Group PLC is Asia’s leading Digital Research Agency. Its full-service capabilities encompass brand related insights, measurement, sentiment analysis and Consumer 2.0 across Asia-Pacific. It also manages one of the most established Asian Online panels www.planet-pulse.com – an online community of survey respondents throughout Asia-Pacific and Middle East. Please visit Pulse Group PLC www.pulse-group.com for more information.

Facebook: Group name – Pulse Group PLC
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Twitter: Profile name – @pulsegroupplc
http://twitter.com/#!/pulsegroupplc

LinkedIn: Companies – Pulse Group PLC
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Portland, Oregon, Nov 29, 2011 – West Coast based Endrina will lead Pulse Groups Client development offering in the US, especially its West Coast Technology clientele, and large brand global HQ’s such as Nike. Endrina has spent most of her professional career as a researcher, working on projects from both client and agency sides, where she covered diverse sectors such as IT, services, commercial real estate, consumer products, government, finance, and healthcare. Her project experience includes service evaluation, new product, needs assessment, satisfaction/ loyalty, product evaluation/re-design etc.

Most recently, she was a Research Analyst with Gartner, where she worked on primary custom research projects covering the US, Asia-Pac region, and international markets.

Bob Chua CEO of Pulse commented “We are delighted to have Carmen on board, further boosting our international expansion and global footprint. The US represents a very important market for Pulse, especially for Asia-bound research engagements. We will continue to identify and hire talent globally into 2012, capitalizing on the continued growth opportunities in the Asia-Pacific region.”

Endrina attended College of the Holy Spirit in Manila prior to obtaining her BS degree in Psychology from the University of Oregon, USA. She also has a professional certificate in Marketing Communications from Portland State University.

About Pulse Group PLC
Pulse Group PLC is Asia’s leading Digital Research Agency. Its full-service capabilities encompass brand related insights, measurement, sentiment analysis and Consumer 2.0 across Asia-Pacific. It also manages one of the most established Asian Online panels www.planet-pulse.com – an online community of survey respondents throughout Asia-Pacific and Middle East. Please visit Pulse Group PLC www.pulse-group.com for more information.

Facebook: Group name – Pulse Group PLC
http://www.facebook.com/pages/Pulse-Group-PLC/161773747174596

Twitter: Profile name – @pulsegroupplc
http://twitter.com/#!/pulsegroupplc

LinkedIn: Companies – Pulse Group PLC
http://www.linkedin.com/company/pulse-group-plc

As the Monsoon season gets into full gear, so does the sailing action that is about to descend upon Kuala Terengganu in Malaysia’s North East. The Monsoon Cup is here.

The prestigious sailing event is now in its sixth year, and represents the final leg of the WMRT (World Match Racing Tour) which has seen this professional sailing event battle the waves from Portugal, to the Bahamas.

The Cup which has earned the coveted title of ‘Best Overall Event’ at the World Match Racing Tour Awards, three times in 2007, 2009 and 2010 has ignited a growing interest in match racing and yachting among its contemporaries in Asia. The tie-up with Pulse Group PLC, Asia’s leading Digital Research Agency will provide the event with valuable insights into the perceptions and attitudes of the general population and stakeholders towards sailing as a competitive sport.

Bob Chua CEO of Pulse Group PLC commented “We’re proud to be associated to such an exclusive event, and not to mention an extreme sport. The sponsorship is very much in line with our own commitment to always pushing the limits of technology, and driving hard”.

As the leader in Digital research, we are committed to helping our clients understand, review and fully engage with their brand and customers. Time and time again, market research has proven its success in helping companies make the right business decisions and improving ROI. Sailing is a sport which has shown tremendous growth and we are thrilled to be part of this important occasion to help move the sport forward by tracking the latest trends in sailing and establishing ourselves as the provider of innovative solutions.

See you there!

For more info, visit www.monsooncup.com.my

Pulse is pleased to announce the launch of ‘Pulse Connect’, an innovative new proprietary tool. The newly launched application enables the Company to access the circa 800 million worldwide Facebook users to provide market research analysis to Pulse’s diverse range of blue chip clients. Pulse represents the first full service market research company to offer such game-changing innovation and its launch puts the Company at the forefront of the industry in line with the Company’s strategy to utilise its creative Research and Development (‘R&D’) division, Pulse Labs, to build the largest online survey database in Asia.

‘Pulse Connect’ will allow the Company to conduct micro-depth profiling for all Facebook participants, enabling it to identify specific market research candidates based on its clients’ requirements. Once a candidate has been identified, and permission has been granted by that individual (opted-in), the app allows Pulse to port data into its online platform, ‘www.Planet-Pulse.com’, in a much more cost effective manner than through traditional methods, which will truly transform the industry. On an operational level, the Board is confident that this will lead to considerably higher margins for the Company due to a higher reach and reduced cost to recruit survey participants.

Pulse Chairman Bob Chua commented, “I am delighted to announce the launch of ‘Pulse Connect’, an exciting game-changing solution which allows us to identify, engage with and analyse specific individuals via social media sites based on our clients’ research requirements. As the only full service market research agency currently offering this, we are ahead of many of our peers and I am confident that this will be a transformational for the industry as a whole.

“800 million people are now signed up to Facebook and with social media rapidly changing the way that consumers communicate, we believe that it is imperative that market research evolves accordingly. We have also developed five other complementary solutions which enable our clients to interact and analyse consumers’ digital behaviour and these will increasingly be bolted on to our core research offerings to produce a holistic and multi-dimensional insights for our clients’ as they increasingly channel growth in Asia.”

For further information visit www.pulse-group.com