Archive for July, 2010
Monday, July 5th, Kuala Lumpur – Pulse Group PLC and The Truly Loving Company (TLC) are collaborating in an exciting CSR program called ‘TLC’s Promise Me Campaign’. TLC’s Promise Me campaign was launched on 5th July 2010 by Dato’ Sri Shahrizat Abdul Jalil, Minister of Women, Family & Community Development.
About 70 wishes have come in from TLC’s charity partners: The Handicapped & Mentally Disabled Children Association Johor Bahru, Hospis Malaysia, National Stroke Association of Malaysia and Rumah Aman.
During the one-month campaign period, the youths who have volunteered to make these wishes come true, will record their progress at www.tlcpromiseme.com, a dedicated microsite that will allow the online public to follow their individual journeys and participate by assisting the youths in fulfilling their pledges.
Julia Chong, CEO and Founder of The Truly Loving Company commented that Promise Me is about channelling the collective energy of communities in helping the less privileged in our society. “As Gen Y is the next generation of opinion leaders and decision makers, it is important that we inculcate in them caring values so that when they venture into the work force, Corporate Social Responsibility becomes a way of life,” she said.
Dato’ Sri Shahrizat Abdul Jalil emphasized that this campaign was an excellent example of how the ministry can collaborate with the private sector to jointly benefit the community and demonstrate the caring values of all Malaysians. She said the TLC Promise Me campaign was an innovative and inspirational way to engage youths in community development.
“Youths are the trustees of our future, and critical stakeholders in all aspects of society. With their energy, motivation and fresh outlook on things, they can make a big difference to the wellbeing of our community. I am really looking forward to seeing the outcome of this programme,” she added.
Pulse is supporting this campaign with the strategizing and tracking of TLC’s brand and campaign awareness, usage and attitude trends in order to help TLC develop future strategic directions. Bob Chua, CEO of Pulse said “We are extremely delighted to be able to participate in such an important program, and wish that more companies would contribute to such causes in the future”.
About Pulse Group PLC
Pulse Group PLC is Asia’s leading Digital Research Agency. Its full-service capabilities encompass brand related insights, measurement, sentiment analysis and Consumer 2.0 across Asia-Pacific. It also manages one of the most established Asian Online panels www.planet-pulse.com – an online community of survey respondents throughout Asia-Pacific and Middle East.
Please visit www.pulse-group.com for more information.
About The Truly Loving Company
The Truly Loving Company is Malaysia’s first social enterprise to pledge 100% of its dividends to its Charity Partners through The Truly Loving Company Charitable Trust held by HSBC (Malaysia) Trustees Bhd. TLC’s revenue is derived from sales of the TLC brand of quality household and personal care products such as dishwashing liquid, floor and toilet bowl cleaners, shower crèmes and hand & body lotions in retail outlets and hypermarkets such as Giant, Tesco, Jusco, Carrefour and Cold Storage.
THE TRULY LOVING COMPANY SDN BHD
MS. YAP LAI PENG
TELEPHONE: +6 (03) 20931103
PULSE GROUP PLC
SHEIKH ZAIN AL-HUSSEIN, HEAD OF MARKETING
TELEPHONE: +6 (03) 2167 6666