Pulse sponsors Monsoon Cup 2011. See you there!
As the Monsoon season gets into full gear, so does the sailing action that is about to descend upon Kuala Terengganu in Malaysia’s North East. The Monsoon Cup is here.
The prestigious sailing event is now in its sixth year, and represents the final leg of the WMRT (World Match Racing Tour) which has seen this professional sailing event battle the waves from Portugal, to the Bahamas.
The Cup which has earned the coveted title of ‘Best Overall Event’ at the World Match Racing Tour Awards, three times in 2007, 2009 and 2010 has ignited a growing interest in match racing and yachting among its contemporaries in Asia. The tie-up with Pulse Group PLC, Asia’s leading Digital Research Agency will provide the event with valuable insights into the perceptions and attitudes of the general population and stakeholders towards sailing as a competitive sport.
Bob Chua CEO of Pulse Group PLC commented “We’re proud to be associated to such an exclusive event, and not to mention an extreme sport. The sponsorship is very much in line with our own commitment to always pushing the limits of technology, and driving hard”.
As the leader in Digital research, we are committed to helping our clients understand, review and fully engage with their brand and customers. Time and time again, market research has proven its success in helping companies make the right business decisions and improving ROI. Sailing is a sport which has shown tremendous growth and we are thrilled to be part of this important occasion to help move the sport forward by tracking the latest trends in sailing and establishing ourselves as the provider of innovative solutions.
See you there!
For more info, visit www.monsooncup.com.my
