Pulse to Power OMG Insights throughout Asia-Pacific
Tuesday, Oct 20th, Kuala Lumpur – Omnicom Media Group (OMG) has appointed Pulse Group PLC as its strategic research partner for its research projects throughout Asia-Pacific. OMG, part of the Omnicom Group is one of the largest media agencies in the world. Guy Hearn, Director of Communication Insights, Asia Pacific commented “We are very pleased to be working with Pulse. They have comprehensive back-end research support infrastructure and one of the largest online panels spanning 20 countries throughout Asia”.
Pulse Group will work with OMG’s analytics team providing the latter with its online and offline data collection expertise and other ancillary services such as project management, survey programming and data processing.
Pulse Group has a comprehensive back-end research support infrastructure and one of the largest online panels spanning 20 countries throughout Asia. Kym Wong, COO of Pulse Group PLC adds, “Being astute to consumer behavior and driving innovation requires commitment to research and we are proud to be selected as its strategic partner having worked with the group for some time now”.
The deal will also cover initiation of new region-wide research projects to stay tuned to consumers’ ever changing behavior.