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News and Events
 
Pulse expands into the US



In July, Pulse opened its first US office - the latest addition to the Pulse international network. This follows strong demand for Asian Panels and outsourcing services from North America. The office is located in New York City and headed by industry veteran John Saez, enabling a truly self-sufficient US based client development hub, closing the physical and time-zone differences to its Asian operations.

Bob Chua, Pulse Group CEO said of the launch, "The growing demand from our North American clients has been extremely promising, and we believe that it is imperative to have a team on the ground to work directly with our clients."

 
 
Pulse launches new qualitative outsourcing service



This month sees the launch of Pulse Group's new qualitative division and state-of-the-art focus group viewing facilities.

Lead by senior qualitative specialist and industry veteran, Chan Choy Ping, the addition of qualitative research services to Pulse Group's offering illustrates the growing strength of the outsourcing model across all types of research methodologies.

The launch is fueled by a strategic alliance in the online qualitative space between Pulse Group and Itracks, the online solutions and software company - the synergy providing online bulletin boards and focus groups in a range of languages and recruiting from Planet Pulse, Asia's largest online network.

 
 
Pulse moves into prime location with new offices

Malaysian Media Congress 2007

In May, Pulse opened new refurbished offices in Kuala Lumpur - housing a cutting edge VoIP CATI centre and 30 additional research professionals.

The new office also includes two state-of-the-art focus group viewing facilities, equipped with one-way mirror, wireless headsets, simultaneous translation and digital audio/visual recording equipment.

Bob Chua, Pulse Group CEO says the new premises will act as "a true talent-magnet, being in the heart of the city" and is designed to give the firm's global clientele support for "the full-range of multi-processes, geographies and language services."

 
 
Recent appointments

In a bid to boost client development and operations teams, Pulse has hired;

ALVIN CHIA - DIRECTOR, CLIENT DEVELOPMENT

Alvin joins Pulse as Director of Client Development, responsible for leading the Client Development team in generating new business opportunities and growing existing client relationships for the Group.

Alvin holds a Bachelor's Degree in Business Administration from Portsmouth University, UK, he was previously a Client Service Director for The Nielsen Company in Kuala Lumpur, leading the Client Service teams and personally servicing key accounts including Coca Cola, Japan Tobacco and Colgate Palmolive.

He has more than 8 years of client servicing experience across the Fast Moving Consumer Goods industry and is responsible for growing the Retail Measurement business at Nielsen Malaysia and developing the Client Service teams.


ANDREW YEOH - ASSOCIATE DIRECTOR, CLIENT DEVELOPMENT

Andrew joins Pulse Group as Associate Director in Client Development.  He holds a Bachelor's degree in Business Administration majoring in Management from the University of Mississippi, USA. 

He has a total of 7 years experience in the field of Market Research, of which 5 years was spent with Market Research agencies and another 2 years with FMCG manufacturer. 

During his years in the Market Research industries, he has worked in the client servicing role at ACNielsen Retail Audit servicing FMCG clients such as Reckitt Benckiser, Danone, Energizer and Campbell's. 

Most recently, he served in TNS Worldpanel in both the business development and client servicing role. 

Andrew has also headed the Market Research function in YEO'S, an FMCG manufacturer who is the market leader of Asian drinks in Malaysia and Singapore.


CHAN CHOY PING - ASSOCIATE DIRECTOR, CLIENT DEVELOPMENT

Choy Ping joins Pulse Group as Qual Director. She has more than 10 years working experiences, out of which about 7 years were in Market Research as she had started out in product marketing with an MNC.

A graduate in Language and Linguistics, she started her Market Research career with Acorn and subsequently NFO Malaysia where she honed her skills in both qualitative and quantitative research.

Choy Ping previously served Synovate Malaysia where she focused fully on qualitative research. Besides handling both local and regional qualitative projects, she was also the Censydiam product champion which utilises a psychodynamic approach towards understanding consumer motivations and satisfactions.

Her wide experience in research focus included such as FMCG, Pharmaceutical, Financial, Petroleum products, Information Technology, Broadcasting, Tobacco, and Automotive. Choy Ping also has experience in research studies conducted Advertising & Concept Testing, Product and Packaging Development, Brand & Product Positioning, Brand and Advertising Tracking, Usage & Attitude Studies, and Retailer Satisfaction Studies.


JOHN SAEZ - MANAGER - CLIENT DEVELOPMENT

John Saez joined Pulse Group as Client Development Manager, responsible for generating new business opportunities and growing existing client relationships in the North America Region.

Most recently he served in the Market Research arm of SSI and Toluna in Sales and Project Management.


NITIN GULATI - CATI MANAGER

Nitin joins Pulse Group as a Project CATI Manager in Operations Department. He has five years experience in Market Research and Business Process Outsource Organizations.

Prior to this, previously he was with Evaluserve.com Pvt. Ltd in India, as a Business Analyst and Senior Market Research Analyst. He also worked with Rico Softech and Saffron Global in India.

He holds Bachelor of Arts from Delhi University, India. He is also certified with NIS and NIIT.

Bob Chua, Pulse Group CEO commented, "We're at an exciting stage of organic growth and our continued commitment towards hiring the best talent in the industry amplifies our ambition to be the leading player in the RPO space."

 
 
Upcoming Events
  • ESOMAR Celebrating 60 Years, Berlin (Sept 16-19)
  • AMA 2007 Marketing Research Conference, Las Vegas (Sept 23 ? 26)
  • CASRO 32 Annual Conference, Scottsdale (Oct 10-12)
  • AMSRS Conference, Sydney (Oct 24-26)
  • ESOMAR Panel Research, Orlando (Oct 28-30)
  • ESOMAR Qualitative, Paris (Nov 12-14)
  • INSIGHT SHOW, London (Nov 20-21)
 
 
If you are interested to meet up with our representatives, please contact letsmeet@pulse-group.com to arrange appointments.
 
 
 
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