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News and Events
 
Wishing you all a Happy Easter from all of us at Pulse!

 
 
Pulse Expands Facilities

We have acquired a new facility close to the Petronas Twin Towers in downtown Kuala Lumpur, Malaysia. The building is expected to house a state-of-the-art CATI centre, Qualitative facilities and an additional 30 research professionals providing an extra 300% of scale.

We shall however maintain our operations team in the current Cyberjaya office, while the new premises will act as ?a true talent-magnet, being in the heart of the city. CEO Bob Chua says the facility is designed to give the firm?s global clientele support for ?the full-range of multi-processes, geographies, and language services?. The facility is slated to begin operations in May 07.

 
 
mPulse Study In Six Asian Markets Reveals 28% Willing To Pay To Download TV Shows Accompanied By Advertising


The latest mPulse survey (a collaboration between MINDSHARE and PULSE) across six Asian markets found that 28% of respondents were interested in paying US$1 to download a 30-minute television show, accompanied by advertising. When offered new movies supported by advertising for the same price, even more respondents (62%) said they would be willing to pay for online downloads.

The survey also offered the option to pay US$2 to buy the same content without advertising, but fewer respondents were willing to pay for TV shows (20%) or movies (53%) at the higher price, suggesting that Asian audiences would welcome advertising messages that subsidise the cost of online content downloads.

The survey also found that almost half (49%) of all respondents across the six Asian markets had paid to download content, ranging from the most likely buyers in China (67%) and Taiwan (62%) to 40% in Singapore and 38% in Australia.

 
 
Pulse Events

Malaysian Media Congress 2007 ARF New York Casro Asia Pacific

During the month of April, catch up with Pulse at the following events;

  • Malaysian Media Congress April 2nd - 3rd
  • ARF New York - April 16th - 18th
  • CASRO Asia-Pacific (San Francisco) - April 25th - 26th

To pre-arrange a meeting with our consultants, please drop us a line at letsmeet@pulse-group.com

 
 
Pulse ARF Webcast (May 1st, 12pm EST)


Keep a lookout for further details on this ARF Webcast



AWAKENING THE ASIAN GIANT - How the booming Outsourcing and Online Research trends in Asia are shaping the Market Research Industry globally


With a growing trend towards Asian outsourcing as well as an evolution towards more efficient technologies, we discover the facts, challenges, and opportunities in this fast growing and dynamic environment.

Why Pulse believe that the RPO model will transform the industry towards a more efficient, insightful, and sustainable future.

 
 
Pulse Cocktail Party (ESOMAR Asia-Pacific)


Pulse recently hosted a "Welcome Cocktail Party" to its preferred partners in Kuala Lumpur, Malaysia. You can view pictures of the memorable event via our Pulse Gallery

 
 
Pulse Concierge

Pulse Concierge at your service! For easy bidding, and information request, please feel free to trial our "Pulse Concierge" toolbar. The toolbar comes equipped with a "Google Search" feature, and links to our express bidding system. Download Pulse Concierge.

 
 
Watch out for next promo (Japan)


Throughout April 2007, Pulse will promote its Japan panel with some exciting benefits. Watch out for it!

 
 
 
If you are interested to meet up with our representatives, please contact letsmeet@pulse-group.com to arrange appointments.
 
 
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